https://lmjrachel.work lmjrachel.work Mon, 02 Feb 2026 23:40:54 +0000 https://lmjrachel.work en https://lmjrachel.work/Homepage Mon, 26 Feb 2024 20:19:28 +0000 lmjrachel.work https://lmjrachel.work/Homepage https://lmjrachel.work/Sol-de-Janeiro-D2C-Campaign-Creative Mon, 26 Feb 2024 20:19:08 +0000 lmjrachel.work https://lmjrachel.work/Sol-de-Janeiro-D2C-Campaign-Creative Sol de JaneiroHoliday 2025 Campaign CreativeRole: Art Direction, Campaign Concepting, Creative Execution <img width="6998" height="5444" width_o="6998" height_o="5444" data-src="https://freight.cargo.site/t/original/i/281ab38926763b39b5cba4d553bd3430ae4dfc6991117e586b05d479e15eb856/Mock_KV.jpg" data-mid="245950307" border="0" src="https://freight.cargo.site/w/1000/i/281ab38926763b39b5cba4d553bd3430ae4dfc6991117e586b05d479e15eb856/Mock_KV.jpg" /> The World is Your Stage represents the brand’s positive ethos and message for warmth, joy and self-confidence. The dancers enter the stage in uniform, but they go off and express themselves in their own unique way. In beauty, consumers aren’t just buying products—they’re buying a feeling. For Sol de Janeiro, that feeling is confidence and sensory indulgence. <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/e20e7c2d0bb79412c64cb2c8bf44d1b8e6626078ba1fd9740cf547281f6df30c/Phase1_Benefit_Motion_GlowReadyWithMe-ezgif.com-video-to-gif-converter-1.gif" data-mid="244339068" border="0" src="https://freight.cargo.site/w/800/i/e20e7c2d0bb79412c64cb2c8bf44d1b8e6626078ba1fd9740cf547281f6df30c/Phase1_Benefit_Motion_GlowReadyWithMe-ezgif.com-video-to-gif-converter-1.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/ed245dc229d6a82b73d135c0f5084bbc13c4e352c77885f78c0aa9c441312d70/Phase1_IntroAllSets_Motion-ezgif.com-video-to-gif-converter-3.gif" data-mid="244339010" border="0" src="https://freight.cargo.site/w/800/i/ed245dc229d6a82b73d135c0f5084bbc13c4e352c77885f78c0aa9c441312d70/Phase1_IntroAllSets_Motion-ezgif.com-video-to-gif-converter-3.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/1c51a33990c5657b1e1fd4ff7f13523c05489303708b79e189b915e319b5f961/Phase2_BenefitsScentNotes_SpritztheSeason-ezgif.com-video-to-gif-converter-1.gif" data-mid="244338770" border="0" src="https://freight.cargo.site/w/800/i/1c51a33990c5657b1e1fd4ff7f13523c05489303708b79e189b915e319b5f961/Phase2_BenefitsScentNotes_SpritztheSeason-ezgif.com-video-to-gif-converter-1.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/362637c6d1a0020da195bf8b4ce7fe7df6f4fdb714b78dd0ed6d7d5c8da8f44a/627793175_18084444101181792_7770818520328162186_n.jpg" data-mid="245950361" border="0" src="https://freight.cargo.site/w/1000/i/362637c6d1a0020da195bf8b4ce7fe7df6f4fdb714b78dd0ed6d7d5c8da8f44a/627793175_18084444101181792_7770818520328162186_n.jpg" /> <img width="2420" height="3025" width_o="2420" height_o="3025" data-src="https://freight.cargo.site/t/original/i/384d3b73291b7a44758d468f1239c9faa953153f8c0b5f5dc24157f6079f8d1c/mockup_subway.jpg" data-mid="245950531" border="0" src="https://freight.cargo.site/w/1000/i/384d3b73291b7a44758d468f1239c9faa953153f8c0b5f5dc24157f6079f8d1c/mockup_subway.jpg" /> <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/ffef01162185f43350dc9f5aa098f2500b5b454f296062a8e40a6c20482dc3ac/623685827_18084092282181792_3590862317158513462_n.jpeg" data-mid="245953224" border="0" src="https://freight.cargo.site/w/1000/i/ffef01162185f43350dc9f5aa098f2500b5b454f296062a8e40a6c20482dc3ac/623685827_18084092282181792_3590862317158513462_n.jpeg" /> <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/ec97e0b8fa044c82b0ec28bfea8a9cd43af82a3e9dffbd5a874319052582ff6e/SnapInsta.to_623401568_18084092300181792_9145021331009533668_n.jpg" data-mid="245953229" border="0" src="https://freight.cargo.site/w/1000/i/ec97e0b8fa044c82b0ec28bfea8a9cd43af82a3e9dffbd5a874319052582ff6e/SnapInsta.to_623401568_18084092300181792_9145021331009533668_n.jpg" /> <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/964959bb21ef973acd35f15418b548c0d3f6bceada0fc0a58b25baa310f322c2/SnapInsta.to_623568714_18084092291181792_2679230402883233641_n.jpg" data-mid="245953230" border="0" src="https://freight.cargo.site/w/1000/i/964959bb21ef973acd35f15418b548c0d3f6bceada0fc0a58b25baa310f322c2/SnapInsta.to_623568714_18084092291181792_2679230402883233641_n.jpg" /> <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/b1dc0ce9fa54ac3f3ae7ca221a83a25716f11567dfd05cbeae126ed1b750625d/SnapInsta.to_624053265_18084092309181792_2228199028556538848_n.jpg" data-mid="245953232" border="0" src="https://freight.cargo.site/w/1000/i/b1dc0ce9fa54ac3f3ae7ca221a83a25716f11567dfd05cbeae126ed1b750625d/SnapInsta.to_624053265_18084092309181792_2228199028556538848_n.jpg" /> GLOBAL CAMPAIGN CREATIVE Chief Creative Office: Klitos TeklosAssociate Creative Director: Adrienne A.Associate Copy Director: Nissrine H.Senior Copy Manager: Janell M. Hickman-KirbyDesigner: Rachel LiSenior Manager, Creative Service Operations: Jennifer Tejada Freelance Senior Art Director: Yoann BenhamidaFreelance Senior Art Director: Mel KierFreelance Senior Art Director: Mary Jane CapiliFreelance Senior Designer: Aaryn Goldbaum https://lmjrachel.work/L-Occitane-en-Provence-Brand-Campaign-Seasonal-Promotion Mon, 02 Feb 2026 23:26:03 +0000 lmjrachel.work https://lmjrachel.work/L-Occitane-en-Provence-Brand-Campaign-Seasonal-Promotion L’Occitane (Selected Works) Brand Campaign/Seasonal PromotionsRole: Graphic Design <img width="1340" height="919" width_o="1340" height_o="919" data-src="https://freight.cargo.site/t/original/i/6328c3c132e41843102a971e1c2559a3428666b675f46d96dd21ff15eca73c87/dry-shampoo.jpg" data-mid="244340133" border="0" src="https://freight.cargo.site/w/1000/i/6328c3c132e41843102a971e1c2559a3428666b675f46d96dd21ff15eca73c87/dry-shampoo.jpg" /> <img width="1340" height="919" width_o="1340" height_o="919" data-src="https://freight.cargo.site/t/original/i/3e9d8986d1ce8d7d86e700856a4cdfd933085e81d25675d0ec367ca5aa21ba22/PR_YOUTH.png" data-mid="244340136" border="0" src="https://freight.cargo.site/w/1000/i/3e9d8986d1ce8d7d86e700856a4cdfd933085e81d25675d0ec367ca5aa21ba22/PR_YOUTH.png" /> <img width="1340" height="919" width_o="1340" height_o="919" data-src="https://freight.cargo.site/t/original/i/b16353cea25a52082508a20f5c4637f635d4a2590d1824db666e29a84c484ae6/vday.png" data-mid="244340139" border="0" src="https://freight.cargo.site/w/1000/i/b16353cea25a52082508a20f5c4637f635d4a2590d1824db666e29a84c484ae6/vday.png" /> <img width="1280" height="1000" width_o="1280" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0c57c31b28b1a7cdbcbf99d540c0cfba11a1957a611cce204bd2ed3c2757f641/2.png" data-mid="244340130" border="0" src="https://freight.cargo.site/w/1000/i/0c57c31b28b1a7cdbcbf99d540c0cfba11a1957a611cce204bd2ed3c2757f641/2.png" /> <img width="1280" height="1000" width_o="1280" height_o="1000" data-src="https://freight.cargo.site/t/original/i/37bbe519f64e4762a4342ca120073035e7e71a8e1b7c34ec7e5474b4df5a3846/Mock-ups.png" data-mid="244340135" border="0" src="https://freight.cargo.site/w/1000/i/37bbe519f64e4762a4342ca120073035e7e71a8e1b7c34ec7e5474b4df5a3846/Mock-ups.png" /> <img width="1340" height="919" width_o="1340" height_o="919" data-src="https://freight.cargo.site/t/original/i/f8cdac2180c3db059f0b7c10a0f69e81cb7eec6b81ae78ca3bbc451ecd0aff32/sephora.png" data-mid="244340137" border="0" src="https://freight.cargo.site/w/1000/i/f8cdac2180c3db059f0b7c10a0f69e81cb7eec6b81ae78ca3bbc451ecd0aff32/sephora.png" /> <img width="1340" height="919" width_o="1340" height_o="919" data-src="https://freight.cargo.site/t/original/i/9df4c358a4e055135fcd92f7ceb710f2734a937ed6546430ae4c21e41d0c9a36/amazon.png" data-mid="244340131" border="0" src="https://freight.cargo.site/w/1000/i/9df4c358a4e055135fcd92f7ceb710f2734a937ed6546430ae4c21e41d0c9a36/amazon.png" /> <img width="1340" height="919" width_o="1340" height_o="919" data-src="https://freight.cargo.site/t/original/i/e55b54b728bd3af3daa9e8e0f65629edbafeaa463c7c2346a5bb264bc730155e/mailer.png" data-mid="244340134" border="0" src="https://freight.cargo.site/w/1000/i/e55b54b728bd3af3daa9e8e0f65629edbafeaa463c7c2346a5bb264bc730155e/mailer.png" /> https://lmjrachel.work/Packaging Mon, 26 Feb 2024 20:19:09 +0000 lmjrachel.work https://lmjrachel.work/Packaging Packaging Design (Selected Works) <img width="3120" height="1761" width_o="3120" height_o="1761" data-src="https://freight.cargo.site/t/original/i/93f3f064a0835edff2910ffaa7b30b8b066dd5b5915da8dd6af934aadf922cf8/p3.png" data-mid="244339380" border="0" src="https://freight.cargo.site/w/1000/i/93f3f064a0835edff2910ffaa7b30b8b066dd5b5915da8dd6af934aadf922cf8/p3.png" /> <img width="3120" height="1761" width_o="3120" height_o="1761" data-src="https://freight.cargo.site/t/original/i/d94dc3e8cbcacf609701375180183abd43397251b032f148380c5cbe0fed2f2f/mother-sday.gif" data-mid="244340045" border="0" src="https://freight.cargo.site/w/1000/i/d94dc3e8cbcacf609701375180183abd43397251b032f148380c5cbe0fed2f2f/mother-sday.gif" /> <img width="3120" height="1761" width_o="3120" height_o="1761" data-src="https://freight.cargo.site/t/original/i/4fc166d46e33df86471e63a078caf5c61d1064bdf83f46f61b72c3b287900ba7/packaging.png" data-mid="244340497" border="0" src="https://freight.cargo.site/w/1000/i/4fc166d46e33df86471e63a078caf5c61d1064bdf83f46f61b72c3b287900ba7/packaging.png" /> <img width="3120" height="1761" width_o="3120" height_o="1761" data-src="https://freight.cargo.site/t/original/i/deb5887d8d781b87086de38376329d5b4afe985df574bd4ad3f9fedfabf53f14/p2.png" data-mid="244339303" border="0" src="https://freight.cargo.site/w/1000/i/deb5887d8d781b87086de38376329d5b4afe985df574bd4ad3f9fedfabf53f14/p2.png" /> <img width="1340" height="919" width_o="1340" height_o="919" data-src="https://freight.cargo.site/t/original/i/a606539dc8d03617f9375c9322ffff4c9a3e332789bd2d8914ca29afd43f20df/spring-kits.png" data-mid="244339386" border="0" src="https://freight.cargo.site/w/1000/i/a606539dc8d03617f9375c9322ffff4c9a3e332789bd2d8914ca29afd43f20df/spring-kits.png" /> https://lmjrachel.work/Whisps-CPG-Brand-Social-Campaign Mon, 02 Feb 2026 23:40:54 +0000 lmjrachel.work https://lmjrachel.work/Whisps-CPG-Brand-Social-Campaign Whisps Omnichannel organic &amp; paid social media&nbsp;Role: Art Direction + Design Challenge:Whisps had just undergone a brand refresh and needed to introduce its new identity, voice, and positioning to the world. The goal: build awareness and spark momentum on social. Solution:We leaned into cultural reactivity and trending moments, flooding social with funny, relatable, meme-driven content. Designed to be shared, saved, and talked about, the work amplified brand awareness and drove trial for Whisps. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b0d5b24f40e1023baca0ce7be17ae8fd65f8dc1cf116058b0046b27ee4d566b1/9.2Update.jpg" data-mid="244340198" border="0" src="https://freight.cargo.site/w/1000/i/b0d5b24f40e1023baca0ce7be17ae8fd65f8dc1cf116058b0046b27ee4d566b1/9.2Update.jpg" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d2ea1435ef5a6192e352d1dcb0970dc7372a6d19c9fbd9ba019e30e3a83a896c/WineDay_IG.jpg" data-mid="244340201" border="0" src="https://freight.cargo.site/w/1000/i/d2ea1435ef5a6192e352d1dcb0970dc7372a6d19c9fbd9ba019e30e3a83a896c/WineDay_IG.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f73012ad1ee37b5b2bef088701386c83d27ca2b479a2f39126b7b061d2c48d56/Recipe_ig_fb.jpg" data-mid="244392726" border="0" src="https://freight.cargo.site/w/1000/i/f73012ad1ee37b5b2bef088701386c83d27ca2b479a2f39126b7b061d2c48d56/Recipe_ig_fb.jpg" /><img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/a6b056a1bb4004478c0157d7d500173e9548eaa2ed9136300bfc04b2111ef024/ezgif.com-gif-maker-3.gif" data-mid="244340193" border="0" src="https://freight.cargo.site/w/600/i/a6b056a1bb4004478c0157d7d500173e9548eaa2ed9136300bfc04b2111ef024/ezgif.com-gif-maker-3.gif" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b03247fa117c128e68ca8dffd9d2a1426cf60231550db15bd70d536c4f1bd450/ASTROLOGY.jpg" data-mid="244392727" border="0" src="https://freight.cargo.site/w/1000/i/b03247fa117c128e68ca8dffd9d2a1426cf60231550db15bd70d536c4f1bd450/ASTROLOGY.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/84a0bb233b1efd1a4fac361d3e825a7f8afd63cfd3da2e1bf0a4736bf6c46d4b/9-15Update.jpg" data-mid="244340194" border="0" src="https://freight.cargo.site/w/1000/i/84a0bb233b1efd1a4fac361d3e825a7f8afd63cfd3da2e1bf0a4736bf6c46d4b/9-15Update.jpg" /> https://lmjrachel.work/aden-anais-Brand-Social-Campaign Mon, 26 Feb 2024 20:19:17 +0000 lmjrachel.work https://lmjrachel.work/aden-anais-Brand-Social-Campaign aden + anais 2021 Holiday Social CampaignRole: Art Direction + Design A social-first campaign for aden + anais designed to modernize the brand’s voice and connect with a new generation of parents through culturally relevant, scroll-stopping content. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc9a50260da684df8f608d936f534df373a5ff39499474b890d620352b938a7b/Aden.jpg" data-mid="205510246" border="0" src="https://freight.cargo.site/w/1000/i/fc9a50260da684df8f608d936f534df373a5ff39499474b890d620352b938a7b/Aden.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c783bcc6e36ad2204ee438241e19785c3124816b54afd0df6abf21c223df3880/Gifting_HarryPotter.jpg" data-mid="205510243" border="0" src="https://freight.cargo.site/w/1000/i/c783bcc6e36ad2204ee438241e19785c3124816b54afd0df6abf21c223df3880/Gifting_HarryPotter.jpg" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2e884f5953664c52954bc6dc6c2b643c8736d0832e50f24bb4dc00b67c9ff598/Gifting_Playmat.jpg" data-mid="205510247" border="0" src="https://freight.cargo.site/w/1000/i/2e884f5953664c52954bc6dc6c2b643c8736d0832e50f24bb4dc00b67c9ff598/Gifting_Playmat.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6c3743ebc097addf5bd5b08c531bab33a4a936b4931195d157ad5c3adaeb3336/Florals_New.jpg" data-mid="205510240" border="0" src="https://freight.cargo.site/w/1000/i/6c3743ebc097addf5bd5b08c531bab33a4a936b4931195d157ad5c3adaeb3336/Florals_New.jpg" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8e57deaa1570064bc561877db30b3e185413ac47cdb31e9b1baa9ee05f67151e/SuperWoman.jpg" data-mid="205510241" border="0" src="https://freight.cargo.site/w/1000/i/8e57deaa1570064bc561877db30b3e185413ac47cdb31e9b1baa9ee05f67151e/SuperWoman.jpg" /> https://lmjrachel.work/Tang-Club Mon, 26 Feb 2024 20:19:24 +0000 lmjrachel.work https://lmjrachel.work/Tang-Club <img width="2418" height="1588" width_o="2418" height_o="1588" data-src="https://freight.cargo.site/t/original/i/6bd7773ee08e70100bc2f643c56c6c1efe1f19c9f60c7b5fe484d8e4a52d88db/Logo_NEW.jpg" data-mid="245944044" border="0" src="https://freight.cargo.site/w/1000/i/6bd7773ee08e70100bc2f643c56c6c1efe1f19c9f60c7b5fe484d8e4a52d88db/Logo_NEW.jpg" /> <img width="3627" height="2067" width_o="3627" height_o="2067" data-src="https://freight.cargo.site/t/original/i/15013f0282ba82b0f9272edf0b2fa5cdc0a4cd236a3896a1f0e5c1d2a705f3f8/Brand-Statement.jpg" data-mid="245944036" border="0" src="https://freight.cargo.site/w/1000/i/15013f0282ba82b0f9272edf0b2fa5cdc0a4cd236a3896a1f0e5c1d2a705f3f8/Brand-Statement.jpg" /> <img width="1088" height="689" width_o="1088" height_o="689" data-src="https://freight.cargo.site/t/original/i/4cc91f455ab4c9f3186df892dfd41d1b04cd644a015d126667ea217890a6b77b/tshirt-Mock.png" data-mid="245906884" border="0" src="https://freight.cargo.site/w/1000/i/4cc91f455ab4c9f3186df892dfd41d1b04cd644a015d126667ea217890a6b77b/tshirt-Mock.png" /> <img width="3264" height="2067" width_o="3264" height_o="2067" data-src="https://freight.cargo.site/t/original/i/44300278d5f22ecfc4d089407c950f5e085f53f03878c9c41c00c4692e1a94ea/Mock_Labels.jpg" data-mid="245944037" border="0" src="https://freight.cargo.site/w/1000/i/44300278d5f22ecfc4d089407c950f5e085f53f03878c9c41c00c4692e1a94ea/Mock_Labels.jpg" /> More to come.... https://lmjrachel.work/Homepage-1 Mon, 26 Feb 2024 20:19:33 +0000 lmjrachel.work https://lmjrachel.work/Homepage-1 Rachel Li info &nbsp;