Sol de Janeiro
Holiday 2025 Campaign Creative
Role: Art Direction, Campaign Concepting, Creative Execution
The World is Your Stage represents the brand’s positive ethos and message for warmth, joy and self-confidence. The dancers enter the stage in uniform, but they go off and express themselves in their own unique way. In beauty, consumers aren’t just buying products—they’re buying a feeling. For Sol de Janeiro, that feeling is confidence and sensory indulgence.
GLOBAL CAMPAIGN CREATIVE
Chief Creative Office: Klitos Teklos
Associate Creative Director: Adrienne A.
Associate Copy Director: Nissrine H.
Senior Copy Manager: Janell M. Hickman-Kirby
Designer: Rachel Li
Senior Manager, Creative Service Operations: Jennifer Tejada
Freelance Senior Art Director: Yoann Benhamida
Freelance Senior Art Director: Mel Kier
Freelance Senior Art Director: Mary Jane Capili
Freelance Senior Designer: Aaryn Goldbaum
Chief Creative Office: Klitos Teklos
Associate Creative Director: Adrienne A.
Associate Copy Director: Nissrine H.
Senior Copy Manager: Janell M. Hickman-Kirby
Designer: Rachel Li
Senior Manager, Creative Service Operations: Jennifer Tejada
Freelance Senior Art Director: Yoann Benhamida
Freelance Senior Art Director: Mel Kier
Freelance Senior Art Director: Mary Jane Capili
Freelance Senior Designer: Aaryn Goldbaum
L’Occitane
(Selected Works) Brand Campaign/Seasonal Promotions
Role: Graphic Design
Packaging Design
(Selected Works)
Whisps
Omnichannel organic & paid social media
Role: Art Direction + DesignChallenge:
Whisps had just undergone a brand refresh and needed to introduce its new identity, voice, and positioning to the world. The goal: build awareness and spark momentum on social.
Solution:
We leaned into cultural reactivity and trending moments, flooding social with funny, relatable, meme-driven content. Designed to be shared, saved, and talked about, the work amplified brand awareness and drove trial for Whisps.
aden + anais
2021 Holiday Social Campaign
Role: Art Direction + Design
A social-first campaign for aden + anais designed to modernize the brand’s voice and connect with a new generation of parents through culturally relevant, scroll-stopping content.
A social-first campaign for aden + anais designed to modernize the brand’s voice and connect with a new generation of parents through culturally relevant, scroll-stopping content.
